:root{
    --ink:#17150F;
    --paper:#FCFBF8;
    --accent:#C21F42;
    --line: #0E0E0E;
    --line-on-dark: rgba(255,255,255,0.14);
    --muted: rgba(23,21,15,0.62);
    --muted-on-dark: rgba(255,255,255,0.6);
    --maxw: 1280px;
    --pad-x: clamp(40px, 8vw, 128px);
    --parchment-rgb: 239, 232, 215;
    --paper-tint:#F4F2EC;
    --paper-deep:#E8E4DA;
    --ink-soft:#2A2724;
    --ink-mute:#6B6760;
    --ink-quiet:#A8A294;
    --rule-soft:#C8C4BC;
  }
  @media (max-width: 600px){
    :root{ --pad-x: clamp(20px, 5vw, 40px); }
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    background:var(--paper);
    color:var(--ink);
    font-family:'Archivo', sans-serif;
    -webkit-font-smoothing:antialiased;
  }
  section{ scroll-margin-top:56px; }
  .mono{ font-family:'JetBrains Mono', monospace; }
  .serif{ font-family:'Fraunces', serif; }
  a{ color:inherit; }

  /* ---------- NAV ---------- */
  .nav{
    position:sticky; top:0; z-index:20;
    background:var(--ink); color:rgba(255,255,255,0.55);
    border-bottom:0.5px solid var(--line-on-dark);
    padding:13px var(--pad-x);
    text-transform:uppercase;
  }
  .nav-inner{
    max-width:var(--maxw); margin:0 auto;
    display:flex; align-items:center; justify-content:space-between;
    font-size:11px; letter-spacing:0.06em;
  }
  .nav-brand{ color:rgba(255,255,255,0.88); }
  .nav-brand a{ text-decoration:none; color:inherit; transition:color 0.2s ease; }
  .nav-brand a:hover{ color:var(--accent); }
  .nav-end{ display:flex; align-items:center; gap:12px; }
  .nav-links{ display:flex; gap:22px; }
  .nav-links a{ text-decoration:none; color:rgba(255,255,255,0.5); transition:color 0.2s ease; }
  .nav-links a:hover{ color:rgba(255,255,255,0.9); }
  .nav-links a.active{ color:var(--accent); }
  .nav-menu-toggle{
    display:none; flex-shrink:0;
    width:44px; height:44px; margin:0; padding:0;
    border:1px solid rgba(255,255,255,0.2); border-radius:4px;
    background:rgba(255,255,255,0.06); cursor:pointer;
    align-items:center; justify-content:center;
    color:rgba(255,255,255,0.92);
    -webkit-appearance:none; appearance:none;
  }
  .nav-menu-toggle:hover{ background:rgba(255,255,255,0.12); }
  .nav-menu-icon{
    display:flex; flex-direction:column; justify-content:center; gap:5px;
    width:18px; height:18px;
  }
  .nav-menu-icon span{
    display:block; width:100%; height:1.5px; background:currentColor;
    transition:transform 0.2s ease, opacity 0.2s ease;
  }
  .nav-menu-toggle[aria-expanded="true"] .nav-menu-icon span:nth-child(1){
    transform:translateY(6.5px) rotate(45deg);
  }
  .nav-menu-toggle[aria-expanded="true"] .nav-menu-icon span:nth-child(2){ opacity:0; }
  .nav-menu-toggle[aria-expanded="true"] .nav-menu-icon span:nth-child(3){
    transform:translateY(-6.5px) rotate(-45deg);
  }
  @media (max-width: 1100px){
    .nav-brand-sep, .nav-brand-role{ display:none; }
    .nav-menu-toggle{ display:inline-flex; }
    .nav{ padding-top:8px; padding-bottom:8px; }
    .nav-links{
      display:none; position:absolute; top:100%; left:0; right:0;
      flex-direction:column; align-items:stretch; gap:0;
      padding:8px var(--pad-x) 20px;
      background:var(--ink);
      border-bottom:1px solid rgba(255,255,255,0.12);
      box-shadow:0 12px 24px rgba(0,0,0,0.24);
      z-index:21; max-height:calc(100dvh - 60px); overflow-y:auto;
    }
    .nav-links.is-open{ display:flex; }
    .nav-links a{
      padding:14px 0; border-bottom:1px solid rgba(255,255,255,0.08);
      font-size:12px; letter-spacing:0.1em;
    }
    .nav-links a:last-child{ border-bottom:none; }
    body.menu-open{ overflow:hidden; }
  }

  /* ---------- HERO (dark band) ---------- */
  .hero{ background:var(--ink); color:#fff; }
  .hero-inner{
    max-width:var(--maxw); margin:0 auto; padding: clamp(100px,17vw,170px) var(--pad-x) clamp(85px,13vw,141px);
    display:grid; grid-template-columns: minmax(0,1.6fr) 1px minmax(0,1fr); gap: clamp(32px,5vw,64px);
  }
  .hero-rule{ background:var(--line-on-dark); }
  .hero-eyebrow{
    font-size:12px; letter-spacing:0.06em; margin-bottom:28px;
    display:flex; align-items:center; gap:9px;
  }
  .eyebrow-text{ color:#fff; }
  .pulse-dot{
    width:6px; height:6px; border-radius:50%; background:var(--accent);
    box-shadow:0 0 6px 1px var(--accent);
    animation: heartbeat 3.6s ease-in-out infinite;
  }
  @keyframes heartbeat{
    0%, 60%, 100% { transform:scale(1); opacity:0.5; }
    8%  { transform:scale(1.6); opacity:1; }
    16% { transform:scale(1); opacity:0.5; }
    24% { transform:scale(1.4); opacity:1; }
    32% { transform:scale(1); opacity:0.5; }
  }
  @keyframes pulse{
    0%, 100% { opacity:1; }
    50% { opacity:0.25; }
  }
  @media (prefers-reduced-motion: reduce){
    .pulse-dot, .currently::before, .hero-activity .pulse{ animation:none; }
  }
  h1.hero-headline{
    font-family:'Fraunces', serif; font-weight:400; font-style:normal;
    font-size:clamp(40px, 6.2vw, 68px); line-height:1.05; margin:0 0 28px;
    letter-spacing:-0.01em;
  }
  h1.hero-headline em{ font-style:italic; color:var(--accent); font-weight:500; }
  .hl-lead{ color:#fff; }
  h1.hero-headline .val{
    font-style:italic; color:var(--accent); font-weight:400;
    font-size:0.68em; line-height:1.3; display:inline-block; margin-top:0.15em;
    transition: opacity 0.9s ease, transform 0.9s ease;
  }
  .hero-tagline{
    font-size:clamp(18px,2.2vw,22px); font-style:italic; font-weight:400;
    line-height:1.5; max-width:480px; color:rgba(255,255,255,0.7); margin:0;
  }
  .hero-meta{
    font-size:12px; min-width:0;
    display:grid; grid-template-columns:auto 1fr;
    grid-template-areas:
      "rows rows"
      "portrait graph"
      "sig sig";
    column-gap:16px; row-gap:28px; align-items:center;
  }
  .hero-meta-rows{ grid-area:rows; }
  .hero-meta-row{
    display:flex; justify-content:space-between; padding:10px 0;
    border-bottom:0.5px solid var(--line-on-dark);
  }
  .hero-meta-row:first-child{ padding-top:0; }
  .hero-meta-label{ opacity:0.5; letter-spacing:0.04em; }
  .hero-meta-val{ text-align:right; }
  .hero-meta-val a{ text-decoration:none; }
  .hero-meta-val a:hover{ color:var(--accent); }
  .hero-portrait{
    grid-area:portrait;
    width:120px; height:120px; margin:0; flex-shrink:0;
    border-radius:50%; overflow:hidden;
    border:1px solid rgba(255,255,255,0.2);
  }
  .hero-portrait img{
    width:100%; height:100%; object-fit:cover;
    object-position:center 18%; display:block;
  }
  .hero-activity-wrap{
    grid-area:graph;
    min-width:0; height:88px;
    display:flex; justify-content:flex-end; align-items:center;
  }
  .hero-activity{
    height:88px; flex-shrink:0; display:block;
  }
  .hero-activity .pulse{
    transform-box:fill-box; transform-origin:center;
    animation: activity-pulse 2.8s ease-in-out infinite;
  }
  .hero-signature{
    grid-area:sig;
    width:40%;
    margin:0;
    justify-self:start;
  }
  .hero-signature img{
    width:100%; height:auto; display:block;
    opacity:0.5;
  }
  @keyframes activity-pulse{
    0%, 100% { opacity:1; }
    50% { opacity:0.28; }
  }
  @media (max-width: 920px){
    .hero-inner{
      grid-template-columns:1fr; gap:40px;
      padding: clamp(56px,10vw,96px) var(--pad-x) clamp(56px,10vw,96px);
    }
    .hero-rule{ display:none; }
    .hero-main{ text-align:center; }
    .hero-eyebrow{ justify-content:center; }
    .hero-tagline{ margin-left:auto; margin-right:auto; }
    .hero-meta{
      width:100%;
      grid-template-columns:1fr;
      grid-template-areas:
        "portrait"
        "rows"
        "graph"
        "sig";
      justify-items:center; row-gap:24px;
    }
    .hero-meta-rows{
      width:100%;
      max-width:360px;
    }
    .hero-activity-wrap{ width:100%; max-width:360px; justify-content:flex-start; }
    .hero-signature{
      width:100%;
      max-width:360px;
      justify-self:center;
    }
    .hero-signature img{
      width:40%; max-width:144px;
      margin-left:auto; margin-right:auto;
    }
  }
  @media (max-width: 540px){
    .nav{ padding-left:16px; padding-right:16px; }
  }

  /* ---------- SECTION SHELL ---------- */
  .section{ max-width:var(--maxw); margin:0 auto; padding: clamp(56px,9vw,96px) var(--pad-x); }
  .section + .section{ border-top:1px solid var(--line); }
  .section-label{
    font-size:12px; letter-spacing:0.06em; color:var(--muted); margin-bottom:16px;
  }
  h2.section-title{
    font-family:'Fraunces', serif; font-weight:400; font-size:clamp(28px,4vw,40px);
    line-height:1.15; margin:0 0 32px; max-width:720px;
  }
  h2.section-title em{ font-style:italic; color:var(--accent); font-weight:500; }
  .lede{ font-size:17px; line-height:1.75; max-width:640px; color:rgba(23,21,15,0.85); margin:0 0 40px; }

  /* ---------- IN PROGRESS ---------- */
  .in-progress{
    padding-top: clamp(80px, 12vw, 140px);
    padding-bottom: clamp(80px, 12vw, 140px);
  }
  .in-progress .section-title{
    font-size: clamp(32px, 4.8vw, 56px);
    max-width: none;
    margin-bottom: 24px;
  }
  .in-progress .lede{ margin-bottom: 0; max-width: none; }

  /* ---------- LEADERSHIP APPROACH ---------- */
  .body-lede{
    font-family:'Fraunces', serif; font-weight:400; font-size:22px;
    line-height:1.45; color:var(--ink-soft); max-width:none; margin:0 0 48px;
  }
  .body-lede em{ font-style:italic; color:var(--accent); }
  .pillars{
    display:grid; grid-template-columns:repeat(4,1fr); gap:0;
    border-top:1px solid var(--ink); border-left:1px solid var(--ink);
  }
  @media (max-width: 920px){ .pillars{ grid-template-columns:repeat(2,1fr); } }
  @media (max-width: 600px){ .pillars{ grid-template-columns:1fr; } }
  .pillar{
    border-right:1px solid var(--ink); border-bottom:1px solid var(--ink);
    padding:32px 24px; min-height:220px; background:var(--paper);
    transition:background 0.25s ease;
  }
  .pillar:hover{ background:var(--paper-tint); }
  .pillar-num{
    font-family:'Fraunces', serif; font-style:italic; font-weight:500;
    font-size:24px; color:var(--accent); margin-bottom:16px;
  }
  .pillar h3{
    font-family:'Fraunces', serif; font-weight:500; font-size:22px;
    line-height:1.15; margin:0 0 12px; letter-spacing:-0.01em;
  }
  .pillar p{ font-size:13.5px; color:var(--ink-soft); line-height:1.55; margin:0; }

  /* ---------- INDUSTRIES & BRANDS ---------- */
  .fig-label{
    font-family:'JetBrains Mono', monospace; font-size:10px;
    letter-spacing:0.14em; text-transform:uppercase; color:var(--ink-mute);
    margin-bottom:16px; padding-bottom:12px; border-bottom:1px solid var(--ink);
  }
  .industries{ display:grid; grid-template-columns:1fr 1fr; gap:48px; }
  @media (max-width: 920px){ .industries{ grid-template-columns:1fr; gap:32px; } }
  .industry-bars, .brands-block{
    border:1px solid var(--ink); padding:24px; background:var(--paper);
  }
  .industry-row{
    display:grid; grid-template-columns:1.6fr 2fr 40px; gap:12px;
    align-items:center; padding:8px 0; border-bottom:1px solid var(--rule-soft);
    font-size:13px;
  }
  .industry-row:last-child{ border-bottom:none; }
  .industry-row .name{
    font-family:'Fraunces', serif; font-weight:500; font-size:14px;
  }
  .industry-row .ibar{
    height:14px; background:var(--paper-deep); position:relative; overflow:hidden;
  }
  .industry-row .ibar::after{
    content:''; position:absolute; left:0; top:0; bottom:0; width:var(--w, 0%);
    background:var(--ink); transition:width 1.2s cubic-bezier(0.2, 0.8, 0.2, 1) 0.2s;
  }
  .industry-row.hot .ibar::after{ background:var(--accent); }
  .industry-row .icount{
    font-family:'JetBrains Mono', monospace; font-size:11px; text-align:right;
    color:var(--ink); letter-spacing:0.04em;
  }
  @media (max-width: 540px){
    .industry-row{ grid-template-columns:1fr auto; grid-template-rows:auto auto; gap:6px 12px; }
    .industry-row .name{ grid-column:1 / -1; }
    .industry-row .ibar{ grid-column:1; }
    .industry-row .icount{ grid-column:2; }
  }
  .brands-list{ display:grid; grid-template-columns:1fr 1fr; gap:4px 16px; }
  @media (max-width: 600px){ .brands-list{ grid-template-columns:1fr; } }
  .brand-row{
    display:grid; grid-template-columns:24px 1fr; gap:8px;
    padding:10px 0; border-bottom:1px solid var(--rule-soft);
    align-items:baseline; font-size:13px;
  }
  .brand-row .bnum{
    font-family:'JetBrains Mono', monospace; font-size:9px;
    color:var(--ink-quiet); letter-spacing:0.04em; padding-top:4px;
  }
  .brand-row .bname{
    font-family:'Fraunces', serif; font-weight:500; font-size:16px; letter-spacing:-0.005em;
  }
  .brand-row .bsector{ font-size:11px; color:var(--ink-mute); grid-column:2; line-height:1.4; }
  .brand-row.hot .bname, .brand-row.hot .bsector{ color:var(--accent); }

  /* ---------- CONTACT / COLOPHON ---------- */
  .colophon{
    background:var(--ink); color:var(--paper);
    padding: clamp(64px, 10vh, 120px) var(--pad-x) 0;
  }
  .colophon-inner{ max-width:var(--maxw); margin:0 auto; }
  .colophon-hd{
    border-bottom:1px solid rgba(var(--parchment-rgb), 0.2);
    padding-bottom:32px; margin-bottom:48px;
  }
  .colophon-hd h2{
    font-family:'Fraunces', serif; font-weight:500;
    font-size:clamp(40px, 6vw, 88px); line-height:0.95;
    letter-spacing:-0.025em; margin:0;
  }
  .colophon-hd h2 em{ font-style:italic; color:var(--accent); }
  .colophon-lede{
    font-family:'Fraunces', serif; font-weight:400;
    font-size:clamp(18px, 1.6vw, 22px); line-height:1.45;
    color:rgba(var(--parchment-rgb), 0.8);
    max-width:none; margin:0 0 64px;
  }
  .currently{
    margin-bottom:48px; padding:16px 20px;
    border:1px solid rgba(var(--parchment-rgb), 0.2);
    background:rgba(var(--parchment-rgb), 0.04);
    font-size:13px; color:rgba(var(--parchment-rgb), 0.8); line-height:1.5;
  }
  .currently::before{
    content:''; display:inline-block;
    width:7px; height:7px; background:var(--accent); border-radius:50%;
    margin-right:10px; vertical-align:middle;
    animation: pulse 2.4s ease-in-out infinite;
  }
  .currently strong{
    font-family:'JetBrains Mono', monospace;
    font-size:10px; letter-spacing:0.16em; text-transform:uppercase;
    color:var(--paper); margin-right:8px;
  }
  .colophon-grid{
    display:grid; grid-template-columns:repeat(3,1fr); gap:32px;
    padding-bottom:48px;
  }
  @media (max-width: 720px){ .colophon-grid{ grid-template-columns:1fr; gap:24px; } }
  .colophon-block .label{
    font-family:'JetBrains Mono', monospace;
    font-size:10px; letter-spacing:0.16em; text-transform:uppercase;
    color:rgba(var(--parchment-rgb), 0.45); margin-bottom:8px;
  }
  .colophon-block a{
    font-family:'Fraunces', serif; font-weight:500;
    font-size:clamp(18px, 1.8vw, 24px); line-height:1.2;
    color:var(--paper); text-decoration:none; transition:color 0.2s ease;
  }
  .colophon-block a:hover{ color:var(--accent); }

  footer{
    background:var(--ink); color:rgba(var(--parchment-rgb), 0.5);
    padding: 0 var(--pad-x) clamp(64px, 10vh, 120px);
  }
  .footer-inner{
    max-width:var(--maxw); margin:0 auto; padding:24px 0 0;
    display:grid; grid-template-columns:1fr 1fr; gap:24px;
    border-top:1px solid rgba(var(--parchment-rgb), 0.2);
    font-size:10px; letter-spacing:0.12em; text-transform:uppercase;
  }
  .footer-inner .right{ text-align:right; }
  @media (max-width: 600px){
    .footer-inner{ grid-template-columns:1fr; }
    .footer-inner .right{ text-align:left; }
  }